Pick A Subject and Stick To It

The very best forms of communication are perfect examples of economy in action. They are concise. They are to the point. They are cost effective, in terms of the time spent conveying information. They don't waste time. They don't beat around the bush. They are sleek and elegant. They are lean and pointed. They whet the appetite for information and, at the same time, leave you hungry for more. There is no fluff and there is no filler. Every word has been used for the best effect and the greatest possible impact. All of this occurs, because the author picked a subject they knew about and then religiously stuck to that subject while writing. Read more

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