If you intend to do any type of marketing online you will need a way to connect with and collect the names of leads. Collecting leads or opt-in subscribers is a great way to build your mailing list. It provides you with a base of people who are interested in what you have to say.
The biggest issue with sending out an email is in knowing that it will actually get delivered to your subscribers. If you try and do this through your webmail on your site you can run into all kinds of issues. Including going over your bandwidth or using up too much CPU usage each month.
If you are not sure what an autoresponder is the best way to describe it is as an automatic emailing service. They are sometimes referred to as Mail bots or Email Responders.
An autoresponder service is your best solution when it comes to sending out your emails on a regular basis. You can be sure that the service has a good delivery rate. Plus they provide you with easy to use templates, to make your emails look professional.
Another benefit of using an autoresponder service is that you can schedule emails for weeks or even months. You also have the ability to go in and send out a Broadcast email whenever you choose. A broadcast email is just an extra email that you send when you have something new to share with your list.
There are many different ways to use your autoresponder service including:
- Building a mailing list
- For affiliate marketing
- Customer support
- Running a newsletter
- Delivering ecourses and membership content
One of the biggest deterrents for people in using an autoresponder service is the cost. Many of the most popular services such as Aweber and GetResponse offer free or low cost trials for the first month. This allows you to sign up and get a feel for how the system works.
If you make use of your service immediately you should have no trouble in generating enough income to pay for your service for the following month. By incorporating email marketing into your business you will easily cover your costs, even as the size of your list grows. Don't forget this expense will also qualify as a tax deduction for your business each year too.
Using an autoresponder is an easy way to stay connected with your customers. You can easily send out emails any time you wish or you can schedule out emails for a year and have a set and forget system in place.
Randy Bett is the author of three books - 7 Secrets of Real Estate Investing, Investing in Real Estate Sucks Unless... and The Value Driven Approach To Sell Real Estate.
He is also a retired high school teacher and former Saskatchewan farm kid. He now writes, speaks and coaches full time. He is happily married and has 2 children and 2 grandaughters. He lives in Red Deer, Alberta.